The Rusutsu shops are primarily housed within the two resort hotel complexes, with about 20 shops in the Rusutsu Resort Hotel and 10 shops in the Westin Rusutsu Resort.

Rusutsu Ski Shops

The Sports Shop in the Rusutsu Resort Hotel is small and somewhat of a disappointment. Probably don’t rely on this shop to fit out your ski or après wardrobe, however it might be handy for a new pair of gloves, a new hat, some Sorel boots, or other accessories. Despite heavy advertising around the resort for Kjus outerwear, the ski shop only sells a handful of it. There is also no hardwear (skis, snowboards, boots etc).

The ski shop at the Rusutsu Westin Hotel is even smaller and sells even less gear, although some of the Rusutsu souvenir T-shirts are pretty cute.

Rusutsu also has a couple of ski-osks dotted around the ski area where you can pick up some basic ski/snowboard accessories or snacks.

General Shopping

The Rusutsu shops sell a large range of souvenirs, food gifts, kids’ toys and novelties. Like many other Japanese souvenir shops, the products are kitsch and colourful.

My favourite shop was a lovely store in the Rusutsu Resort Hotel selling sake and tasteful souvenirs such as Japanese dolls, purses, chopsticks, and sake glasses. The Marianne ladies boutique isn't very exciting, whilst the White Christmas shop is just fascinating. Selling a wide range of Xmas decorations, I wonder if they actually sell anything the other 50 weeks of the year?

Grocery Shopping

The Rusutsu Resort Hotel has many speciality food shops and a large convenience store selling simple fare and sundries. There is also a Seicomart and a Seven Eleven convenience store located across the road from the Rusutsu Resort Hotel near Pension Lilla Husset. They have a great range of awesome Japanese snacks and alcoholic beverages which are remarkably cheap.